Dialed Commerce Search Analytics

We connect to your Amazon Search Query Performance and Top Search Terms reports and turn them into clear search analytics and advertising recommendations, so every dollar of ad spend goes where it drives the most incremental sales.

The problem we solve

Most brands advertise into search queries they already win organically, and underinvest in the queries where sponsored product ads could actually capture new share. Your Search Query Performance data holds the answer, but it can be difficult to read and even harder to act on. We make it easy.

What it does

Dialed Commerce Search Analytics connects to your Amazon Selling Partner account through the Selling Partner Application Programming Interface (SP-API) and works with two Brand Analytics reports for your own brand:

Search Query Performance analysis

We break down how your products perform on the exact search queries shoppers use: impressions, clicks, cart adds, and purchases, plus your share at each stage. You see which queries convert for you, which ones send traffic that never converts, and where your purchase share is low despite high query volume.

Top Search Terms analysis

We track the search terms driving the most volume in your category and show where your products appear against that demand. You see the high-demand terms you are winning, the ones you are missing, and how that picture shifts week over week.

Incremental ad recommendations

We combine the two reports to show where paid spend adds the most incremental value. That means pulling back on queries you already dominate organically, leaning into high-volume queries where you have low share, and prioritizing terms with proven conversion. Every recommendation is tied to your own data and explained, so your team knows exactly why it is being made.