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      <image:title>Case studies - Outpacing the category with a share of voice (SOV) aware advertising strategy - Results</image:title>
      <image:caption>After being behind category growth rate for the trailing 12 months, this strategy enabled the brand to achieve 30% growth YoY, vs the category growth rate of 4%.</image:caption>
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      <image:title>News - Navigating the shift: everything you need to know about Amazon buy for me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.dialedcommerce.com/news/navigating-the-amazon-b2b-landscape-in-2026-growth-grit-and-generative-ai</loc>
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      <image:title>News - Navigating the Amazon B2B landscape in 2026: Growth, grit, and generative AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Open AI (Chat GPT) announces plan to start surfacing ads in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Prime Day 2025: Modest growth driven by duration and multi-channel momentum - On Amazon, most estimates put Prime Day at modest YoY growth at around 4% to 5% year-over-year lift in total sales volume. This suggests that while top-line growth was achieved, much of it stemmed from having more shopping hours on the calendar rather than stronger per-day performance.</image:title>
      <image:caption>Data couresy fr</image:caption>
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      <image:title>News - Prime Day 2025: Modest growth driven by duration and multi-channel momentum - All major retailers are making investements to improve their shopping experience. Shoppers are well educated and shop around, even on retail specific event periods.</image:title>
      <image:caption>Having a coordinated, cross-channel retail ecommerce strategy is important to allow you to capitalize on this shopping behavior.</image:caption>
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      <image:title>News - Prime Day 2025: Modest growth driven by duration and multi-channel momentum - Mobile commerce accounted for 53.2% of total ecommerce revenue during the Prime Day period, up from 49.2% last year. That equates to roughly $12.8 billion in mobile-driven sales. Mobile’s growing share reinforces the need for seamless mobile experiences across product pages, ads, brand stores, and influencer-linked content.</image:title>
      <image:caption>Optimizing for mobile is no longer optional, it’s a critical conversion driver.</image:caption>
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      <image:title>News - Prime Day 2025: Modest growth driven by duration and multi-channel momentum - In the mobile shopping experience, everything above the fold is a sponsored placement.</image:title>
      <image:caption>In order to get seen on mobile you need to make sure you’re winning top of search placements. On these tentpole event periods, make sure you’re setting top of search bid multipliers to make sure your products are visible. Otherwise, you may get washed out in the noise.</image:caption>
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      <image:title>News - Prime Day 2025: Modest growth driven by duration and multi-channel momentum - The standard marketing funnel is getting compressed. Customers are learning about products and brands and purchasing their products in the same moment. Amazon has leaned into this with their integration directly w/ meta/instagram. Social commerce isn’t just a niche upper funnel tactic, it is an important channel to consider for your strategy.</image:title>
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